Which Supermarket’s Own Brand is the Cheapest?
A supermarket’s own brand (also known as private label, in-house brand, or home brand) is a product packaged and marketed under the brand name of the supermarket company. They are the lower-cost alternatives to national or international brands. Lots of people think about the supermarket’s own brands are the meaning of the poor quality and national or international brands are the meaning of the premium, however, the fact is both of products may come from the same manufacturer. e.g Greens Foods makes Coles chocolate chip biscuits and some Woolworths Ice Cream products are from Norco.
In Australia, The biggest four major supermarkets offer own-brand products which have competitive prices. They help consumers save thousands of dollars a year without decreasing their quality of life. However, which supermarket offers the cheapest essential products under their private labels?
Which products can be labeled essential goods
The essential goods are things you need to sustain health or life. It can be food, water, personal hygiene, cleaning, etc. Today we will pick some private label essential goods and make a comparison between the major supermarkets.| Product | ALDI | Coles | Woolworth | IGA |
|---|---|---|---|---|
| Apple Royal Gala (kg) | $3.49 | $4.50 | $4.50 | $3.99 |
| Bananas (each) | $0.58 | $0.70 | $0.70 | $0.54 |
| Beef Mince (500g) | $5.49 | $7.50 | $7.50 | $9.50 |
| Bleach (2L) | $1.60 | $1.70 | $1.70 | $1.70 |
| Caged Eggs (700g) (one dozen) | $3.49 | $3.70 | $3.70 | $3.70 |
| Cheese Slices (100g) | $0.74 | $0.78 | $0.78 | $0.78 |
| Cornflakes (100g) | $0.36 | $0.36 | $0.39 | $0.48 |
| Dishwashing Liquid (1L) | $0.99 | $1.00 | $0.99 | $0.99 |
| Facial Tissues | $0.95 | $1.30 | $1.30 | $1.30 |
| Full Cream Milk (3L) | $3.90 | $3.90 | $3.90 | $4.65 |
| Household Wipes (each) | $0.10 | $0.10 | $0.10 | $0.11 |
| Laundry Sanitiser (1L) | $3.79 | $4.00 | $4.00 | $0.00 |
| Lean Beef Mince (500g) | $8.49 | $9.00 | $9.00 | $10.00 |
| Plain Flour (2KG) | $1.98 | $1.80 | $1.80 | $1.80 |
| Toilet Roll 3Ply (each roll) | $0.33 | $0.45 | $0.36 | $0.46 |
Prices collected from online (24/Aug/2021) and may be changed at any time without further notice
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Can you include beef mince?
Sure